Market Segmentation Analysis of MIS Business Unit
Student Researchers: Jola Pham, Thanh Dang, Julia Land
Faculty Advisor: John Ramsay (Math) and Lisa Verdon (Economics)
The AMRE team performed an analysis of the manufacturing operations and product pricing data of Will-Burt's MIS Business Unit. The project scope was to analyze data to determine "where Will-Burt loses money." The team made recommendations to Will-Burt as to which items are least profitable and thus prime targets for focus and reassessment.