College of Wooster
Department of Economics
Prof. J. Sell

Bus. Economics 260 Readings and Assignments

Text: Fred R. David, Strategic Management: Concepts and Cases 11th ed. (Upper Saddle River, NJ: Prentice Hall, 2007)

You are responsible for the assignments on this page. Check this page weekly for assignment updates. I will mention changes in class once, but the current information will always be here. To read some of the homework assignments, you require the free Adobe Acrobat Reader. If it is not already on the computer that you use, you can download it here.

Last Update to this Page: 21 February 2007

Week

Day

Tentative Topic

Assignment/Reading

1

Monday
January 15

Introduction to Strategic Management and some comments on case analysis.

 

Wednesday
January 17

What is Strategic Management?
Google Cohesion Case

Chapter 1
Google Case (read for overview)
Exercise 1A Step 1 (p. 50)

 

2

Monday
January 22

Identifying Strategies.
The Business Mission

Chapter 2
Read College of Wooster Mission Statement
Be Prepared to discuss the Audit Points developed last class.

Wednesday
January 24

The Firm and the Market: External Factors

Chapter 3
Exercise: Write a brief commentary of the Wooster Mission statement, given the material in this chapter. Hand this in today.

3

Monday
January 29

Chapter 3 (cont'd.)
External Factors

Chapter 4
Exercise 3A (p. 117)

Wednesday
January 31

Evaluating the Firm: Internal Factors

Exercise 4B (p. 164)

4

Monday
February 5

Chapter 4 (cont'd.)

 

Wednesday
February 7

Overview of Business Strategy.

Chapter 5
Use and ValueLine or annual reports to evaluate Google for 2005-06. Submit this homework in class.

5

Monday
February 12

First Midterm


Wednesday
February 14

Strategy and Choice

Chapter 6

 

6

Monday
February 19

Chapter 6 (cont'd.)


Wednesday
February 21

Implementing Strategies

Chapter 7
Note: Case Study Team Assignments.

7

Monday
February 26

Implementing Strategies (cont'd.).

Chapter 8
Use this spreadsheet to develop a SWOT matrix for Google.  Turn in next class.

Wednesday
February 28

Special Guest Speaker

Wilson Evening keynote lecture.

 

8

Monday
March 5

Chapter 8 (cont'd)

Turn in SWOT matrix.

Wednesday
March 7

Chapter 8 (cont'd.)

Chapter 9

9

Monday
March 26

Chapter 9


Wednesday
March 28

Second Midterm


 

10

Monday
April 2

How to do a case study.

How to do a case study (read for overview).
Audubon Zoo Case

Wednesday
April 4

Kroger Case

Team 1
Critique: Team 7

 

11

Monday
April 9

Harrah's Entertainment Case

Team 2
Critique: Team 3

Wednesday
April 11

Samsonite Case
Team 3
Critique: Team 1

 

12

Monday
April 16

AirTran Case

Team 4
Critique: Team 8

Wednesday
April 18

Merck & Company
Team 5
Critique: Team 4
13

Monday
April 23

Molson-Coors Case Team 6
Critique: Team 5

Wednesday
April 25

Liz Claiborne Case

Team 7
Critique: Team 2
14

Monday
April 30

Wells Fargo Case

Team 8
Critique: Team 6

Wednesday
May 3

Open for review

 


Monday
May 7

Optional Final Examination
2:00pm