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Sample Records from Databases

The following records were copied from the Academic Search Premier database at the EBSCOhost site and from the ERIC database at the OhioLINK Web site.
 

Record from Academic Search Premier
Title
 The Portrayal of Older Adults in Indian and U.S. Magazine Advertisements.
Subject(s)
 MASS media & the aged; ADVERTISING, Magazine
Source
 Howard Journal of Communications  , Oct99, Vol. 10 Issue 4, 1 chart
Author(s)
 Harwood, Jake; Roy, Abhik
Abstract
 Presents a content analysis of print advertisements from popular magazines in the United States and India. Assessment of advertisements featuring older adults; Comparison between the presentation of older men and women; Account of cultural differences in terms of the products associated with older adults.
AN
 3969756
ISSN
 1064-6175
Database
 Academic Search Premier
 

Record from ERIC
ERIC Number
 EJ622843
Author
Andsager, Julie L.; Austin, Erica Weintraub; Pinkleton, Bruce E.
Title
 Questioning the Value of Realism: Young Adults' Processing of Messages in Alcohol-Related Public Service Announcements and Advertising.
Appears In
 Journal of Communication. v51 n1 p121-42 Mar 2001.
Abstract
 Finds that: (1) perceived realism and themes that students could identify with are important factors in increasing the salience and persuasiveness of alcohol-related public service announcements (PSAs) among undergraduate students; (2) realistic but logic-based PSAs were not as effective as unrealistic but enjoyable ads; and (3) low production quality, though noticed, was not related to the persuasive value of PSAs. (SR)
Subjects * Advertising
* Alcohol Education
* Drinking
* Persuasive Discourse
Communication Research
Discourse Analysis
Health Education
Higher Education
Media Research
Undergraduate Students
Young Adults
Identifiers Message Design. *Public Service Advertising
Publication Type Journal Articles. Reports - Research.
Language English
Clearinghouse Reading, English, and Communication
Clearing House Number CS760528
ISSN 0021-9916

Database Structure and Search Techniques
The "Research Databases" and "Search Techniques" lessons in the Five Colleges of Ohio Libraries Information Literacy Tutorial contain helpful information about what databases are, how they are structured, how to construct a searches that will give you the results you need.

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Julia Gustafson
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The College of Wooster Libraries

Last updated: September 5, 2003